Interview Preview: Bruce Poon Tip - Global Adventure Travel Entrepreneur with a Conscience

Yesterday I had a chance to meet Bruce Poon Tip,business man, Bruce Poon Tip has a conscience and
owner and CEO of G.A.P Adventures, one ofhe has founded his entire entreprise on the concept of
Canada's most successful travel entrepreneurs. Yousustainability and established travel practices that show
may wonder, what is he like? Bruce is the owner ofconsideration of natural surroundings and local cultures.
Canada's largest adventure travel company, anBy limiting the travel group size to 12 people, by taking
attractive man of about 37 years of age, dressed inlocal transportation and staying in small, locally owned
casual attire and not afraid to speak off the cuff.hotels and guesthouses, G.A.P travellers are able to
Certainly a charismatic personality who was able tominimize their footprint in foreign communities and get
captivate last night's capacity crowd at the G.A.P.maximum exposure to local culture.Planeterra is a
concept store in Toronto's Annex neighbourhood.Innon-profit organization founded by G.A.P to give back.
1990 Bruce went on an organized backpacking trip toToday Planeterra raises funds for a number of
Thailand where he had a chance to explore thecommunity projects, international charities and an
people and the country on $10.00 a day. Thisendowment fund to ensure long-term support of
experience gave him the idea to create G.A.Pcommunity development and conservation projects for
Adventures, today Canada's largest adventure travelyears to come. Some of the community projects that
company that now sells thousands of different tripsG.A.P sponsors through donations include a community
and annually sends 40,000 passengers on their ownschool in Ecuador, a foundation in Honduras to help
small-group adventures. G.A.P has about 300women start their own businesses, an NGO in Costa
employees today, headquartered in Toronto, withRica for environmental and wildlife conservation
operational offices in various countries of Latinprojects, a local battery recycling project in Chile, a
America. It's most recent endeavours are the G.A.Pdrop-in center for street children in Cuczo, Peru, and
concept stores which have recently been opened inmany more. G.A.P Adventures itself also initiated a
high-traffic areas in Toronto and Vancouver, placesWomen's Weaving Project in Peru that taught local
where travellers can research their adventure trip, getwomen ancient weaving techniques as well as natural
more information about their desired destination andfabric dye processes. Today all G.A.P travel groups
book their once-in-a-lifetime experience supported byvisiting the Sacred Valley in Peru have a chance to
good advice with no sales pressure.For hissee and purchase high quality textiles produced by
entrepreneurial savvy Bruce has won numerousthese weavers, all sold at fair trade prices.As another
awards, besides receiving an award as one ofexample of the innovativeness of his company, Bruce
Canada's Top 40 Under 40, Bruce has been also beenshared with us the story of how he went out to
honoured as one of Canada's top 5 entrepreneurs bypurchase the "Explorer", the world's first purpose-built
Canadian Business as well as Canada's 100 leaders ofexpedition cruise ship. In March of 2004 Bruce went on
tomorrow. Profit Magazine named him in their 20than expedition cruise through the Antarctic and fell in
anniversary issue cover story as one of Canada'slove with the experience. He figured he need to buy
Top 10 Entrepreneurs of the last 20 years. Bruce alsohis own expedition cruise ship and started looking for
received the Global Traders Leadership award fromsuitable vessels. In April of 2004 he found the
the government for his ground breaking ideas in"Explorer", a historic expedition ship with a capacity of
exporting services.Recently Bruce was asked by the112 passengers and a crew of 60 people. The ship had
World Bank and UNESCO to represent a team to visitbeen docked in Genoa, Italy, for many months due to
the Peoples Republic Of China to lecture onthe financial problems of its owners. Just another 2
Sustainable Development. In January of 2002 Brucemonths later, but after many complications, G.A.P took
was the only Canadian operator invited to speak atpossession of the ship. Only another 4 months later,
the United Nations Launch of the Year Of Ecoafter extensive restorations, the Explorer went on its
Tourism in New York. Bruce defied the odds onceinaugural journey and today offers expedition cruises
again last year by winning Canada's prestigiousto such unique places as Antarctica, the Amazon,
Entrepreneur of the Year, as well as the NationalSpitzbergen, and Greenland. (Incidentally, G.A.P. has
Citation for Entrepreneurship.G.A.P's additional awardsagreed to sponsor our first Travel Story Contest and
include having two trips chosen among the TOP 25the grand prize winner of our contest will win an
Adventures in the World by National Geographicexciting adventure cruise on the Amazon in the
Adventure magazine, the Ethics in Action Award, theExplorer - all thanks to G.A.P. Adventures.)G.A.P's
Global Traders Award and the Clean Air Commuteinnovative business ideas don't end here. G.A.
Award for five straight years.Although a consummate