| I'm about to reveal to you six essential elements of | | | | A great way to dramatically increase your sales is to |
| successful sales letter. These are time-tested | | | | totally remove all risk involved with the purchase. Offer |
| principles that have been used by master copywriters | | | | customers a 100% money-back guarantee if they're |
| for many decades. Include these elements in your | | | | not satisfied. Studies have shown that the longer the |
| sales letters and you can dramatically increase your | | | | guarantee the lower the ratio of returns. If you know |
| income. | | | | you have a great product you won't have to worry |
| Success Element #1: Always Use Attention Grabbing | | | | about very many returns, so go ahead and offer the |
| Headlines | | | | longest guarantee possible. |
| A great headline is your best opportunity to capture | | | | Success Element #5: Give Customers a Reason to |
| your prospect's attention. In fact it's been proven that a | | | | Act Now |
| great headline can actually increase the | | | | The "everyday low prices" marketing tactics may |
| responsiveness of your ad or sales letter by up | | | | work for huge retail stores but your small business will |
| 1700%! Use your headline to immediately tell your | | | | quickly be out of business unless you give customers |
| prospective customer the number one benefit that he | | | | a compelling reason to act now. Do you want the |
| she will gain from your product. Keep your customer | | | | customer to call now for a free estimate, visit your |
| focused by using sub-headlines throughout your sales | | | | shop or web site for "Two-for-Tuesdays", or purchase |
| letters that go into more details about your product. | | | | today and receive a free bonus? Determine what |
| Success Element #2: Bring on the Benefits! | | | | immediate action you want customers to take and be |
| Benefits tell your customers what they will receive | | | | sure to specifically tell them to do it. |
| from your product. Reveal every possible benefit so | | | | Success Element #6: PS...Don't Forget to Use Your |
| customers will be anxious to buy from you right away. | | | | Postscript |
| Offer benefits that give you the edge over your | | | | After the headline the second most read part of |
| competition. Some benefits that customers want | | | | every sales letter is the PS, or the postscript. This is |
| include a fair price, great bonuses, a risk free | | | | why it's absolutely crucial that you use a PS on every |
| guarantee, easy payment options, and reliable | | | | single sales letter you ever write. Use the PS to |
| customer support. | | | | summarize your offer, introduce an extra bonus or set |
| Success Element #3: Use Testimonials to Add | | | | a limit for the offer. Be sure that your PS is intriguing |
| Credibility | | | | enough to get your customer to go back and read |
| Nothing adds more credibility to your sales letters than | | | | your entire sales letter. |
| testimonials. A testimonial is the equivalent of a trusted | | | | Now you have the six essential elements of |
| friend or respected expert's recommendation of your | | | | successful sales letters. Even if your marketing efforts |
| product. Testimonials help customers feel at ease in | | | | are doing okay, a winning sales letter you can actually |
| purchasing from you because it says that others have | | | | double or even triple the results you're getting now. |
| tried your product and were pleased. | | | | Apply these six elements to your sales letters and |
| Success Element #4: Reverse 100% of the Risk | | | | watch your profits soar! |