Tension Fabric Structures Offer Trade Show Drama

Swooping shapes, extreme flexibility, ease offabric. The process involves heat and pressure,
assembly and an ability to reach up to 3-story highcreating a very vibrant and durable image, capable of
projections are just a few of the reasons why smartwithstanding abuse and exposure. The image
trade show exhibitors are using tension fabrics in theirembedded onto the fabric does not run, smear, or peel
trade show displays' towers, hanging signs, backwalls,off the underlying fabric. Among the advantages of
wings and conference areas.Today's lightweight,dye-sublimation are color saturation, durability, and
aircraft grade tension fabrics offer dramatic shapes,choice of substrates to match most needs.Depending
colors, and add scope to the trade show booth. Whenon the look and use of the trade show display
Nintendo used tension fabric that soared to the skydesigner's graphics, there are an enormous variety of
with their 3- story high wall at the E3 conference, theirfabrics to choose from. Lycra and metallic fabrics are
large scale trade show exhibit was highly visiblevery popular. Some fabric is sheer while other material
throughout the exhibit hall. Tension fabric can alsois heavy and opaque. The use of thin, gauzy fabric
create an element of surprise. Boeing inspired intrigueallows light diffusion which can become translucent and
when they rolled out the introduction of their new $200allow images to appear and disappear. Hanging
million airplane hidden behind a 50' tension fabric banner.banners from suspended truss work can also be used
Boeing was able to unveil in a suspenseful mannerfor blocking light. The trade show exhibitor can choose
their massive plane by slowly stripping away the fabricfrom a selection of aluminum frame tension fabric
piece by piece before a fascinatedstructures that can stand alone, suspend overhead, or
audience.According to Todd Bell, President of Warpcomplete a trade show exhibit booth or space.Today's
Corp -a tension fabric exhibit manufacturer andfabrics are not only dramatic, durable and cost
supplier headquartered in Seattle, Washington -fabricefficient, and but also they are fire retardant for
and aluminum tubing trade show exhibit structuresadditional safety assurance at the trade show.So
have the advantage of being dramatic, lightweight,wherever you exhibit-be it the McCormick Convention
easy to pack, and travel smoothly.The trade showCenter in Chicago, the Kaiser Convention Center in
exhibitor uses tension fabric structures with a varietyOakland, the Moscone Center in San Francisco, the
of interesting shapes as an attention-getter to showSanta Clara Convention Center or the San Jose
strollers within view of their trade show booth. FromMcEnery Convention Center-using new tension fabrics
curvy conference rooms to rocket- like towers, towill put your trade show display in the forefront of
hanging signs shaped as cones, disks, dishes, rounds,trade show booth design.Remember, by choosing
triangles, etc., to imaginatively shaped backwalls andtension fabric structures for your trade show display,
wings at the trade show display, these tension fabricsyou can add
are artfully designed and stretched over aluminumdrama and scope to your trade show exhibit and
frames. The fabric can offer flexibility in size since it ishave a more impactful trade show experience.Dick
cut, dyed, and sewn, and then stretched onto aluminumWheeler is President of Professional Exhibits &
tubing that is welded and rolled to the requiredGraphics, headquartered in Sunnyvale, California with
dimensions of the trade show exhibit designer.The useshowroom in Sacramento. Firm is full-service premiere
of a dye-sublimation process, that transfers digital colortrade show exhibit, graphics and management
images to fabric, enhances the design of the tensionservices company.