| I was trying to figure out a way to work
| |
| | costly recall.Mr. Coleman slammed the
|
| the Pittsburgh Steelers into a Weekly
| |
| | table and demanded, "What's the matter
|
| Insight, particularly after our hometown
| |
| | with you people! Don't you know that
|
| team earned the right to be called "World
| |
| | Coleman lanterns have to work?!"
|
| Champions." I realize that not everyone
| |
| | To the company founder, the values were
|
| who reads these Weekly Insights hails from
| |
| | clear. There was no room for negotiation
|
| Western Pennsylvania (and some of you
| |
| | or discussion about a defective product.
|
| might not care for the Steelers at all),
| |
| | Is there such clarity in your
|
| but hang in there with me on this one.
| |
| | organization?Values do matter. Values
|
| "Steelers mean business" was the title of
| |
| | drive decision making. Values drive
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| an Associated Press article on February 4,
| |
| | behavior. Values drive thinking. Yet how
|
| 2006. Dr. Joanne G. Dujansky, the founder
| |
| | much time do we spend thinking about our
|
| of KEYGroup, a Pittsburgh business that
| |
| | Personal Values, our Business Values? How
|
| counsels companies on creating a
| |
| | often do we assess whether the Business
|
| successful corporate culture was quoted in
| |
| | Values we espouse, the ones printed on the
|
| the article as follows: "The Steelers'
| |
| | wall, etc. are actually being lived out
|
| winning tradition didn't start yesterday.
| |
| | day to day in the marketplace-during the
|
| It started when Art Rooney purchased the
| |
| | good and bad times?Living out your values
|
| franchise 73 years ago and set in motion a
| |
| | makes them meaningful. Consider these
|
| strategy for success that embraced his
| |
| | words regarding values:"As officers and
|
| vision and values."Note that Mr. Rooney's
| |
| | employees of _______...we are responsible
|
| strategy included "values" as well as
| |
| | for conducting the business of the Company
|
| "vision." This past week a student in my
| |
| | in accordance with all applicable laws and
|
| marketing strategy class did some research
| |
| | in a moral and honest manner. _____
|
| on jetBlue Airways. When she could not
| |
| | stands on the foundation of its Vision and
|
| find their mission statement on the
| |
| | Values. Everything we do evolves from our
|
| company website, she emailed the company
| |
| | vision and Values statements." The above
|
| and asked if they would provide her with
| |
| | is a short extract from Enron's
|
| jetBlue's mission statement. The company
| |
| | award-winning Code of Ethics. As events
|
| responded that they did not have a mission
| |
| | have shown, Enron's Values were not
|
| statement. Instead, they found success in
| |
| | meaningful at all; in fact, they were
|
| the marketplace by living out their core
| |
| | meaningless. And their lack of meaning
|
| values: safety, caring, integrity, fun and
| |
| | stemmed from the actions and attitudes of
|
| passion.The key words here are "living
| |
| | their executives.And so the challenge
|
| out." Values do matter.With that in mind,
| |
| | becomes one of understanding and
|
| let's examine some of the principles
| |
| | committing to my own Personal Values and
|
| outlined in the book Lasting Change: The
| |
| | to the Business Values of my organization.
|
| Shared Values Process (TM) that Makes
| |
| | Here's an assignment for each of us to do
|
| Companies Great (by Rob Lebow and William
| |
| | this week in response to this
|
| L. Simon). The authors take the concept
| |
| | challenge.1. Write down your Personal
|
| of values and define two
| |
| | Values. What do you stand for? Do these
|
| components:- People Values - basic human
| |
| | values really guide your behavior?2. Write
|
| issues that affect daily work performance
| |
| | down your organization's Business Values.
|
| such as honesty, truthfulness, trust,
| |
| | What does your company stand for? Can you
|
| risk-taking, and receptivity to new
| |
| | think of decisions made during the past
|
| ideas- Business values - define how the
| |
| | month or so that were made because of your
|
| organization and its people function;
| |
| | Business Values? Do you see your
|
| these are the principles upon which
| |
| | company's Business Values reflected in
|
| everyone in the organization operates;
| |
| | your personal actions within your
|
| business values clarify who we are, what
| |
| | organization? How about in the lives of
|
| we stand for, and why we do business the
| |
| | company employees?Values do matter-but
|
| way we doFor an organization to function
| |
| | only if they are lived out. Values are
|
| effectively, these two are always in
| |
| | more "caught" than "taught." Thus, our
|
| balance.It's interesting that the authors
| |
| | children, our employees, our community
|
| contend that although every company has a
| |
| | know our values, not by reading our Core
|
| set of Business Values, most people, even
| |
| | Values document, but by watching us every
|
| managers, aren't aware of them. Or even
| |
| | day. How are we doing?What do you think?
|
| better, just ask several people what the
| |
| | Does this make sense to you? If you'd
|
| Business Values are for your organization
| |
| | like to share your thoughts with me,
|
| and get ready for a lot of different
| |
| | please do so at or visit Starcher is
|
| answers.
| |
| | President of DayStar Consulting, Inc., a
|
| In my tenure as President of Zion
| |
| | firm serving small business owners by
|
| Industries, I learned that Business Values
| |
| | providing insights and ideas regarding
|
| can't be taught. They must be "absorbed"
| |
| | marketing strategy and strategic planning.
|
| by individuals in the organization as they
| |
| | Dr. Starcher has 30+ years of experience
|
| see executives and managers making
| |
| | in both Fortune 500 and small,
|
| decisions based on Business Values-and
| |
| | family-owned companies. His primary
|
| explaining to the employees the "why"
| |
| | objective in counseling small-business
|
| behind tough decisions ("We did this
| |
| | owners is to help them create a blend of
|
| because our Values state...").There is a
| |
| | resources and capabilities that lead to
|
| great story in this book about old man
| |
| | competitive advantage in the marketplace
|
| Coleman, the founder of the company.
| |
| | and bring glory to God while doing
|
| Although retired, he dropped in one day on
| |
| | so.Keith also is an associate professor in
|
| a production meeting. He listened as the
| |
| | the business department at Geneva College,
|
| executives in the room discussed a
| |
| | Beaver Falls, Pennsylvania where he
|
| defective gas jet in one of the products
| |
| | studies and lectures in marketing strategy
|
| that leaked under pressure. They had to
| |
| | and strategic planning at the
|
| make a decision: should the company, famed
| |
| | undergraduate and graduate levelsDr.
|
| for its impeccable quality, publicly admit
| |
| | Starcher spent several years with General
|
| the defect and launch a product
| |
| | Electric and, prior to joining the
|
| recall?Since only a few of the several
| |
| | full-time teaching staff at Geneva
|
| hundred thousand units already on store
| |
| | College, he was President of Zion
|
| shelves were thought to have the leaking
| |
| | Industries, an induction heat-treating
|
| problem, the marketing person suggested
| |
| | firm with plants in Ohio, North Carolina
|
| that they just wait until the bad ones
| |
| | and Michigan.
|
| were found and sent back, thus avoiding a
| |
| |
|
