Pubicity Services

PUBLICITY PROGRAMME

The Publicity Programme entail a series of activities aimed at reaching our target audience, to increase visitorship of the event, enhance profile of the event and publicise the exhibitors.

Communication Objective:

To promote ITMA Asia as the single largest Textile Machinery Exhibition in the Asian Pacific with a world-class stature.

Aim :

Increase awareness of event
Enhance profile of event
Reach target audience directly
Increase visitor attendance

Target Visitors over 5 days:

25,000 trade visitors

Specific Target Countries/Regions:

Asia Pacific
ASEAN
Indian Sub-Continent
Australiasia
Mediterranean
South Africa

Programmes in place are :

a) Advertisements / Editorials

Trade Magazines
Regional Press
Broadcast
Internet
Newsletters

b) Editorials

Trade Magazines
Business Journals
Press
Broadcast

c) Calendar Listing

Trade Magazines
Business Journals

d) Direct Mailing

Posters
Newsletter
Visprom Flyers
Postcards

e) Local & Overseas Press Conferences / Experential trips

f) Presence of ITMA Asia 2001 at International Textile Machinery shows

g) Presentations to regional Trade Associations, Embassies & Government agencies

h) Press Relations activities

Press Information