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Article #421: Volvo Digs Deeper to Do Big

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"Every year is a road safety year at with contact allergies and are phasing out
Volvo." - that is the tagline of the toxic substances such as certain
automaker that conveys inexhaustible phthalates. Volvo's IAQS air quality
commitment to safety. Volvo spearheaded system has also been developed to clean
significant milestones in connection with the air and reduce the risk of allergic
auto safety features. Its record says it reactions inside the car," added
all. Since 1927, the automaker has Kärrberg.
introduced a great number of significant Volvo safety milestones include the safety
innovations. cage, laminated windscreen, three-point
As what Assar Gabrielsson and Gustaf safety belts in the front, padded
Larson, founders of Volvo, have put it, dashboard, energy-absorbent bumpers,
"Cars are driven by people - the guiding wide-angle door mirrors, the ABS
principle behind everything we make at (Anti-lock Braking System), high-level
Volvo, therefore, is and must remain - brake light, airbags, inflatable curtains,
safety." Earlier, a study was conducted by SIPS (Side-Impact Protection System), ROPS
the Ecology Center. The study entitled (Rollover Protection System), WHIPS
Toxic at Any Speed: Chemicals in Cars & (Whiplash Protection System), RSC (Roll
the Need for Safe Alternatives delved into Stability Control), and the IDIS
measuring toxic chemicals in building car (Intelligent Driver Information System).
interiors. The study includes flame Volvo is still working on improving its
retardant PBDE and phthalates, used to safety milestones to introduce better
soften plastics and textiles at high features in the future.
temperatures. These substances are Aside from safety, Volvo is also
dangerous to the respiratory system. They concentrating on the production of green
could even result to genetic mutations. cars. Lately, it has expanded its range to
In said study, the Ecology Center compared include FlexiFuel cars. These cars are
11 different makes of car built between powered by renewable bioethanol fuel.
2000 and 2005. And it has found out that "Interest in ethanol as a vehicle fuel is
the interiors of Volvo cars have the growing in Europe," said Gerry Keaney,
lowest emissions of phthalates. The Senior Vice President Market, Sales and
incidence of flame retardant PBDE is also Customer Service at Volvo Cars. "We are
lower that other makes. This is the very therefore expanding our range with
reason why Volvo is deemed the world additional models on a total of 9 markets.
leader in interior air quality. First to get Volvo's FlexiFuel cars
"In an age when many people suffer from outside Sweden will be Britain, Ireland,
asthma and allergies, it is only natural France, Spain, the Netherlands, Belgium,
for Volvo Cars to offer its customers a Switzerland and Norway." He added, "It's
good environment even inside the car," very encouraging that the market is
said Anders Kärrberg, the Environmental expanding and that political initiatives
Director at Volvo Cars. In order to are being taken."
maintain excellent interior air quality, In view of this, the automaker is
the automaker uses state-of-the-art and upgrading its auto parts and accessories
safe auto materials. "The textiles and including Volvo radiator fan to complement
leather used in our cars meet stringent the big change. The radiator fan is
Oeko-Tex standard 100, which ensures that geometrically designed to promote optimal
fabrics and hides have been thoroughly circulation and accurate balancing. They
tested to check for certain offer faster cooling and improved fuel
allergy-inducing substances. We also work efficiency to produce more horsepower.






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