Household Products in Australia to 2013

Household Products in Australia to 2013data
Introduction* Category level company and brand share as well as
This databook provides key data and information ondistribution share information for 2007 and 2008
the household products market in Australia. This report* Review of the top two companies within the
is a comprehensive resource for market, category andhousehold products market, including company
segment level data including value, volume, distributionoverview, key facts and business description
share and company & brand share. This reportResearch and analysis highlights
also provides expenditure and consumption data forThe market for household products in Australia
the historic and forecast periods.increased at a compound annual growth rate of 2.1%
Scope of this researchbetween 2003 and 2008.
* Contains information on:textileThe textile washing products category led the
washing,dishwashing,general purpose cleaners,household products market in Australia, accounting for
insecticides,air fresheners,bleach,scouring,toileta share of 41.6%.
care&furniture polishLeading players in Australian household products
* Market,category and segment level information onmarket include Reckitt Benckiser PLC,
value, volume, and expenditure & consumption,Colgate-Palmolive Company and Unilever.
with historic (2003-2008) and forecast (2009-2013)