| Trade fairs and events are mainstay for the textile | | | | like geographical location of the fair, visitors profile, past |
| machinery companies market promotion. Various trade | | | | experience with the fair, reputation of the fair within |
| fairs and events are organized every year by | | | | industry etc. |
| organizers like ACIMIT, TMMA, CSMA, JASMA, | | | | Amongst Machinery manufacturers fraternity, for |
| CITME etc. Some fairs like ITMA, JIAM exclusively | | | | companies like Dalal Engineering, ITMA is the most |
| focuses on textile machinery sector while some other | | | | preferable trade fair. For ITMA, Mr. Rainer Thum (Head |
| includes machinery as an integral part of textile | | | | Marketing - Spindelfabrik Suessen GmbH) quotes |
| industry. Such fairs have become potential hub of | | | | Infrastructure in Munich was better than anything they |
| meeting for buyers and sellers. Unique Selling | | | | had seen before, including Singapore! We had very |
| Preposition of such fairs is that manufacturers can | | | | good customer attendance, much more than we had |
| display their machinery to the buyers directly and | | | | anticipated. A major problem for many of our |
| buyer can examine and negotiate on the spot for | | | | customers was the difficulty in getting visas. Overall it |
| different parameters. Buyers can also compare | | | | was a very good show. |
| different machines at the same place for their prices, | | | | Our company participates in about 10-15 fairs every |
| applications and technologies used.Trade fairs and | | | | year, mainly in Vietnam, Indonesia, India, Pakistan, |
| events are mainstay for the textile machinery | | | | Bangladesh, Thailand etc. Usually we choose only one |
| companies market promotion. Various trade fairs and | | | | fair in one country each year according to the |
| events are organized every year by organizers like | | | | reputation, scale and our experience of last fair, |
| ACIMIT, TMMA, CSMA, JASMA, CITME etc. Some | | | | expresses Mr. Wang Xiao hu (Vice President) China |
| fairs like ITMA, JIAM exclusively focuses on textile | | | | Texmatech Co., Ltd. |
| machinery sector while some other includes machinery | | | | Irrespective of their choices and preferences for trade |
| as an integral part of textile industry. Such fairs have | | | | fairs, all these exhibitors believe in power of trade fairs |
| become potential hub of meeting for buyers and | | | | to generate good business. |
| sellers. Unique Selling Preposition of such fairs is that | | | | Mr. Rainer Thum gushes Of course, one meets many |
| manufacturers can display their machinery to the | | | | customers, old friends and new ones. Orders are |
| buyers directly and buyer can examine and negotiate | | | | rarely concluded on trade fairs any more, if they are, |
| on the spot for different parameters. Buyers can also | | | | this was a "preplanned" event. Also, due to the much |
| compare different machines at the same place for | | | | improved information technology, trade fairs are |
| their prices, applications and technologies used. | | | | probably less important in showing new developments, |
| Textile machinery manufacturers and visitors attend | | | | than they were 20 years ago. Still, the |
| such fairs with different expectations and perceptions. | | | | person-to-person interaction cannot be replaced by |
| Decision to visit fairs/event depends on many factors | | | | e-mail, etc., so trade fairs do remain important. |