The Brand Name of the Town of Cashmere Apparel

cent years, weaving town in the emphasis on-80% of the rate of growth by leaps and bounds.
accelerating the development of children's clothingChun Pui national direct marketing organization
industry, have also begun to embark on industrialestablished to reach out into the consumer side,
diversification and development path, cashmere, metalintimate understanding of market needs, thereby also
products, machinery, bio-pharmacy, three powerbring about the scale of production expansion. M
industry and other emerging industries in the town haveEmperor to break the cashmere counter the dull and
also shown a good development trend, the formationold-fashioned sense of display, to high-end fashion
of a new bright spot of economic growth. Particularlystore concept, creating a vivid of the terminal, creating
in the weaving of cashmere production of rawa high-end, fashionable, distinguished the store
materials where this is not the geographical origin andatmosphere, so that consumers meters of space to
wool cashmere industry, the rapid growth andfully experience the emperor of fashion to the colorful
development, becoming the brand cashmere industry,Cashmere has prevailed. Jin-Li Shan pioneered a new
the gathering center. Presents the sevendistribution system (MIS), Electronic Ordering System
characteristics:(EOS), Point of sale system (POS) and other
First, a strong development momentum. The town hasinformation systems.
been concentrated in production of wool and7 is a concentration factor of resources. The effective
cashmere 18 scale enterprises, employing over 6,000concentration of the industry, attracting top ten fashion
people, including selling 4 billion yuan enterprises 3 (Chundesigners, including the country, including a large number
Pui, Michael Huang, Paro), a 500 million yuan enterpriseof outstanding technical talents and management
7, 08 annual output value of 2 billion yuan, an averagetalents to weave where 1,200 people make intellectual
annual increase of 25%. Woolen cashmere sweatercontributions, while on the market after nearly two
with a annual production capacity of 2.2 million, twodecades of hard temper, and had a support high
million of worsted cashmere sweater, cashmerequality, broad-minded and stronger ability to adapt to
sweaters to reach 4.2 million, as well as cashmerethe entrepreneurial team, but also nurtured a skilled
coat, cashmere underwear, cashmere scarf and otherworkforce.
products annually.Third, wool cashmere industry, the next step to nurture
Second, the brand advantages are obvious. Wool andand develop ideas
cashmere industry has entered a gathering of industryCashmere wool industry in the light of trends and
brand development stage, the existing national famouschanges in consumption structure of the situation,
trademarks Jane shellfish, the National well-knowncomparing the major domestic rival, weaving wool
trademarks Jane shellfish, rice Huang, Paro, "Jane shell",cashmere industry, where the development has a
"m Emperor", "Paro" and other cashmere companiescertain advantage, at present in our region cashmere
increasingly formed the "advantage plate" radiationindustry is a critical period in the industry, speed up, on
effects, a large number of cashmere and the rise ofthe one hand to consolidate the current there are
the brand, RDC-shirt, Sri Lanka Tembec cashmereadvantages to accelerate the pace of development;
cashmere cashmere and a number of companies arethe other hand, do large industries, and improve product
taking the brand high-end line, the rapid developmentgrade and quality. Continue to weave in wool
and expansion of the domestic industry competitivecashmere industry where technology and brand
advantage of initially appear, leading status has beenadvantage, to build national brand names the town of
further established. Jane shellfish, rice Huang, Paro andCashmere,
other brands of cashmere products in China have a1, fostering the growth of the leading backbone
decent sales, and maintain a steady growth trend.enterprises. Integration of various elements of
The third is equipped with ability. Always pay attentioncashmere industry resources to leading backbone
to developing and improving the quality of products toenterprises and assets, resources, brands, technologies
meet high-grade knitting wool, cashmere products,and markets as a link to promote the restructuring of
demand, focusing on the transformation of the entiremergers among enterprises, cultivating diversity of
equipment to reborn. Invested a lot of money, theproperty rights, complementary advantages, advanced
introduction of the introduction of the United Kingdom,management, with core competence large enterprises
Germany, Italy and other countries of the group ofand groups. Do a good job Jane shellfish, rice Huang,
international most advanced production equipment andParo and other key cashmere business, financial,
production test equipment. Have from the original fabricproject construction and other key support areas to
to the finished garment one-stop production line,accelerate the pace of technological transformation,
spinning the introduction of foreign advancedthe rapid expansion of scale, our strength, and strive to
equipment, making the yarn made from a high rate,foster sales of more than 2011 billion the size of
bright color, thickness uniformity, for the production ofEnterprise Ultra 15, an output value of 5 billion yuan.
high-quality cashmere sweater provides a strong2, and actively promote technological innovation.
backing. The product throughout the production pipeline,Adhere to technical progress, and promote
using a variety of testing equipment for processtechnological innovation, and guide enterprises to
monitoring to ensure that the product types in eachtransform and upgrade existing processing technology
working procedure of quality, through the ISO9001:and equipment, to capture the key technological
2000 quality management system pairs of domesticproblems to grasp the unique technology and applied
and international certification.for patent technology, and increase market
4 is a leader in technological innovation. The introductioncompetitiveness. To encourage and promote
of multi-professional and technical personnel, tobusinesses and universities and research institutes to
enhance scientific and technological content ofcarry out various forms of production and research
products, Jane Shell Group, established by Tsinghuaco-operation. Focus on cashmere production
University, Peking University, Zhejiang University andenterprises are technology projects each year, relying
other institutions of higher learning for technologyon technological progress to promote industrial
relying on new product research and developmentupgrading and development.
innovation center, focusing on research and3, vigorously promote the implementation of brand
development with independent intellectual propertystrategy. Brand awareness and adhere to quality,
rights, for several years to has developed a high-techincrease the company created their own brands in the
anti-static cashmere series products, anti-pillingbrand-building on key support, and striving for
cashmere series products, radiation cashmere serieswell-known Chinese brand name or trademark,
products, negative ion multi-cashmere series products,increased enterprise training record card back-up to
as well as machine washable cashmere products to fillform a rational structure of the brand echelon.
gaps in the domestic cashmere sweater, whichContinue to maintain a good market reputation, and
achieved by a single product innovation leap toconstantly improve the quality of end products of
full-scale technological innovation.cashmere and shape weave cashmere industry,
5 is a brand new culture. Branding on the cashmerewhere the overall image. Cashmere famous brand
industry has always been to break the relatively"Jane shell", "m emperor", "Paro" as a leader, support
conservative and closed passive spread, showingenterprises to create and nurture a new domestic and
interactive communication with consumers to carry outinternational famous brands, and strive to create a
the promotion of experiential marketing and other newthree-year period an internationally renowned brands,
ways. Such as "m Emperor" is the first in the industry,five domestic brands.
the successful implementation of entertainment4, efforts to expand the international market. While
marketing, brand, took the lead in the industry, the usecontinuing to consolidate and upgrade the domestic
of voice strategy, huge sums of money to hire anmarket, actively guide the enterprises to develop
international film star, fashion Queen Rosamund Kwanproperty investment, using the advanced concepts,
interpretation of the brand, through the CF film, terminaltechnologies and equipment, well-known brand, financial
image and high-grade promotion album, out of shapestrength and distribution network to do larger and
and conductivity meters Emperor "subtle luxury" of thestronger wool and cashmere industry, the real
brand image. Emerging brand "RDC-shirt" with "Dreamincreases the formation of foreign private capital in
of Red Mansions" of the cultural influence to promotecomprehensive advantages. Increase the export of
the brand influence, created a good brand of mediasupport for enterprise strength, and guide enterprises
topics. In recent years, through media channels,to participate in the international market competition,
including China Central Television, local TV advertisingand improving industrial export-oriented degrees, to
and newspaper columns, magazines, Internet media,achieve the 2011 export performance of the enterprise
strong communication, cashmere brand awarenessto achieve three or more fully committed to promoting
and popularity has been increasing.China's national cashmere fashion culture.
6 is the market a wide range of radiation. VariousWool and cashmere industry is the weaving town the
types of wool and cashmere products radiating fromadvantages of the emerging industry clusters, we will
the domestic cities extends to the United States,be in accordance with the "Do Something, Do Nothing"
Europe, Japan and Southeast Asia and other countries,requirement, we should conscientiously do a good job
the business sales market covering the whole country,tasks, to speed up weaving wool and cashmere
and the National 150 cities in 1600 reached a strategicindustry, enhance the growth of years to realize
partnership between the shopping centers to set upweaving in industrial a leap forward in the new
1,600 special counter 200 specialty stores, results ofeconomy.
operations for several consecutive years of 50%