| The word fabric usually reminds me of a nice | | | | away from more traditional graphic panel printing and |
| bedspread or a term used by the fashion industry to | | | | are coming over to the softer side of things as they |
| describe the raw material they use to create all kinds | | | | are beginning to use FABRIC as their new CANVASS |
| of clothing for the world. | | | | for their artwork message to the world. |
| Watching fashion/red carpet events on television you | | | | Fabric is a great way to display images, words, or any |
| can hear the commentators ranting and raving about | | | | other informative message to the world as the |
| the beautiful fabric and texture of this fabric and the | | | | graphics printed on it take on a certain liveliness that |
| design of the fabric when looking at a particular item of | | | | was unseen from any previous mediums used. The |
| clothing, usually dresses for women. Pointing out how | | | | Fabric is very versatile in that it can be stretched to |
| designers have taken raw cotton, silk, or other forms | | | | large proportions and the texture it provides helps to |
| of material and created a beautiful (or sometimes in | | | | make the graphics seem more real. |
| my opinion) freaking ugly piece of clothing; but dont | | | | For a long time PoP Up displays have been the King |
| forget they also refer to these clothing items and the | | | | of the quick, easy, affordable, and awe inspiring exhibit |
| idea of fashion as art and an art form (we must | | | | set up at any trade show, conference, or fair. For |
| remember that fashion designers consider themselves | | | | years pop up displays were the only option for |
| artists). | | | | companies and independent exhibitors when it came |
| And like all pieces of artwork/artists there are always | | | | to keeping their trade show display units as simple yet |
| people who gather around to applaud or criticize the | | | | functional and fantastic looking as possible...However, |
| art/artist; such as fans, critics, the media, etc. But one | | | | now the wave of the future has arrived with new |
| thing is for sure, good art or bad art (in this case | | | | STRETCH FABRIC DISPLAYS. |
| fashion), regardless of the outcome it will garner some | | | | That is right. Now there are amazing tradeshow |
| ATTENTION for sure. And at the center of this | | | | display products on the market that use FABRIC to |
| attention is the FABRIC. | | | | showcase your new product, company logo, slogan, or |
| The same goes with all of these home design and | | | | other amazing visuals. |
| home renovation shows on television today. Even as I | | | | In the same way that canvass has been stretched |
| sit here and write this article my girlfriend is watching a | | | | and framed in order for masterpieces like the Mona |
| number of these shows on TV. In fact, on a channel | | | | Lisa to be captured for centuries now FABRIC |
| specifically designed to air these shows. There are | | | | DISPLAYS can immortalize your message. |
| more of them out there than I can begin to count. And | | | | The Entasi and Yukon lines are both easy to set up, |
| like the fashion world at the center of a lot of it all are | | | | require little maintenance, will have you looking different |
| different FABRICS. Whether they come in the form of | | | | from the competition, and will be getting your message |
| new drapes for the home or the material with which | | | | out with maximum impact. |
| the couch is covered in or new chairs are cushioned | | | | Their lightweight, easy set up, high quality, and durable |
| with or it involves a new bed spread of some sort. | | | | (from a graphic printing stand point as well) |
| The textures and colours of these fabrics are all | | | | characteristics make both the Entasi and Yukon |
| intertwined to match the paint on the walls and the | | | | products great for international shows. Especially with |
| feeling of the room to create different works of art; | | | | the fact that they both break down into easy storage |
| with the fabric itself often being considered a work of | | | | units (either a single sturdy wheeled case / or a single |
| art as well. | | | | nylon carrying bag) ready to be transported via car, |
| Never once did I think that Fabric would be a word | | | | train, plane, or courier. |
| that would be a large part of another huge industry, | | | | The Entasi line offers consumers all kinds of versatility; |
| Tradeshows! And in a similar way to the Fashion and | | | | with many size options from tabletop displays to 20 |
| Home Design Worlds Fabric is again at the center of | | | | plus murals, to endless options from shelving units to |
| attention. | | | | stand off graphics, along with the ability to conform to |
| You see I have recently discovered that FABRIC is | | | | a number of configurations to meet your spatial and |
| the new way for a company to print and to present | | | | design needs at each individual tradeshow. |
| their ideas, logos, slogans, products, and other images | | | | And for those on a tighter budget the Yukon display |
| messages to the world. | | | | systems offers all of the same print quality and impact |
| In fact, more and more companies today are moving | | | | in 4 classic display configurations. |